Post by arfangkseo on Jan 4, 2024 0:57:02 GMT -6
If they really like your stuff they may share it with their friends giving you even broader reach and they’ll be more receptive when you finally ask them to become a paying customer. As the dictionary definition notes this is quite different from traditional marketing. Here’s a simple example to illustrate that.
Let’s say you run a small web design studio and you want to attract new customers. Here’s how the content marketing approach would differ from the traditional approach Traditional Marketing In the traditional marketing approach you’d create an advertisement and pay to place it in front of potential customers perhaps in magazines or newspapers as sponsored search Country Email List results or as banner ads on websites. In that case your ad might read something like Looking for a fresh website design for a great price Try ABC Design Studio For a limited time only get off all design work. better ad copy but you get the idea. Traditional marketing is about getting in front of your potential customers and trying to convince them to choose you.
It’s very direct and if you’re persuasive enough it can lead to immediate sales but if you don’t grab people’s attention they’ll just tune you out. Content Marketing The content marketing approach is very different. It’s more about playing the long term game. In this case you might start posting articles on your website or blog giving small business owners useful information on things like the elements of good website design mistakes to avoid when setting up a website and more.
Let’s say you run a small web design studio and you want to attract new customers. Here’s how the content marketing approach would differ from the traditional approach Traditional Marketing In the traditional marketing approach you’d create an advertisement and pay to place it in front of potential customers perhaps in magazines or newspapers as sponsored search Country Email List results or as banner ads on websites. In that case your ad might read something like Looking for a fresh website design for a great price Try ABC Design Studio For a limited time only get off all design work. better ad copy but you get the idea. Traditional marketing is about getting in front of your potential customers and trying to convince them to choose you.
It’s very direct and if you’re persuasive enough it can lead to immediate sales but if you don’t grab people’s attention they’ll just tune you out. Content Marketing The content marketing approach is very different. It’s more about playing the long term game. In this case you might start posting articles on your website or blog giving small business owners useful information on things like the elements of good website design mistakes to avoid when setting up a website and more.